Clean Ingredients for Clean Laundry
Every ingredient in our formulas is carefully selected for effectiveness, safety, and environmental responsibility. Discover what makes our detergents special.
What's Inside Our Products
Our formulations combine the best of nature and science to deliver powerful cleaning without compromising on safety or environmental impact.
Plant-Based Surfactants
Derived from coconut and palm kernel oils, our surfactants effectively lift dirt and stains from fabrics. These natural compounds are biodegradable and gentle on both your clothes and the environment.
Mineral Builders
Sodium carbonate and other natural minerals help soften water and enhance cleaning power. These ingredients work particularly well in Nordic water conditions, ensuring consistent results across different water hardness levels.
Enzyme Technology
Naturally derived enzymes target specific stains like proteins, starches, and fats. These biological catalysts work effectively even in cold water, breaking down tough stains at lower temperatures.
Nordic-Specific Formulation Benefits
Works in Cold Water
Our ingredient blend is specifically designed to activate and perform at temperatures as low as 20°C. Unlike traditional detergents that require warm water, our enzymes and surfactants are optimized for cold water efficiency.
Effective in Low-Sunlight Drying
We've formulated our products to work harmoniously with indoor drying methods common in Nordic climates. Our ingredients prevent musty odors and ensure fabrics dry fresh, even without direct sunlight.
Gentle for Wool and Linen
Premium natural fibers like wool and linen require special care. Our pH-balanced formulas and gentle surfactants preserve the integrity of these delicate materials while providing thorough cleaning.
Detailed Ingredient Breakdown
Primary Cleaning Agents
Plant-Based Surfactants: These natural compounds reduce surface tension, allowing water to penetrate fabric fibers and lift away dirt and oils. Sourced from sustainable palm and coconut oil production.
Water Softening Agents
Natural Builders: Minerals like sodium carbonate help neutralize hard water minerals that can interfere with cleaning. This is particularly important in Nordic regions with varying water hardness.
Stain-Fighting Enzymes
Protease, Amylase, Lipase: These naturally occurring enzymes target specific types of stains. Protease breaks down protein-based stains, amylase handles starches, and lipase tackles greasy residues.
Fabric Protection
Natural Conditioners: Plant-derived conditioners help maintain fabric softness and prevent static, reducing the need for separate fabric softeners.
Safety & Environmental Commitment
Biodegradable Formula
All ingredients break down naturally in the environment, ensuring no harmful residues enter waterways or soil. Our formulations meet strict biodegradability standards.
Hypoallergenic Options
We offer fragrance-free variants for those with sensitive skin or allergies. All products are dermatologically tested and safe for the whole family.
No Harmful Chemicals
Our products are free from phosphates, chlorine bleach, and synthetic fragrances. We use only ingredients that are safe for your family and the planet.